EFFECTIVE ORAL COMMUNICATION IN BUSINESS
Business organizations today are
investing a lot of time and effort in establishing an effective communication
process in their organization. Various surveys have found out that
organizations which encourage their employees to air their opinions have better
productivity and lower turnover ratios. There are various methods through which
communication flows in an organization and one of the most important of them is
oral communication. Having a thorough knowledge of the functional areas of
business would be of no great use if you can't present them effectively to your
employees. Effective oral communication in business plays a vital role in
ensuring that you are able to put your point across clearly in staff meetings,
one-to-one discussions and presentations.
Although, most of the business
organizations are aware of the importance of effective oral communication
skills in business, sometimes they fail to practice it in the right way. Having
an effective communication process doesn't mean calling up your sub-ordinates
everyday for a one-to-one discussion. There is a thin line between 'effective
communication' and 'constant communication'. Constant communication can in fact
hurt the prospects of a business in scenarios where the employees may
brainstorm about feedback sessions rather than working towards meeting
deadlines. So, it is very important that you set boundaries so that your
business process is not disrupted.
Ways to Improve Oral
Communication in Business
As mentioned above, the
importance of oral communication in the workplace cannot be undermined.
Business leaders nowadays, are laying increased emphasis on improving the way
communication flows in their organization. Researchers who have extensively
studied the impact of effective oral communication in business have analyzed
some methods which if employed can improve oral communication in business. Let
us take a look at some of these steps.
Humans have a natural tendency to
be led and they work to the best of their potential when led by a strong, able
leader. Being an effective leader doesn't necessarily mean giving out orders
all the time or saying languidly, "I want it done, now", instead
effective leadership is built on the foundation of a mutual respect between the
manager and his sub-ordinates. Effective communication is a two-way process and
as a manager you always need to ensure that you have direct contact with your
sub-ordinates and you are successful in creating an atmosphere where they can
walk up to you and share their issues, insecurities etc. If the atmosphere in
your office doesn't encourage your employees to share things with you, then
even small issues will snowball into major problems with a potential to impact
your business plans. So, the first and the foremost thing that you need to
ensure is to make the atmosphere conducive for an effective communication
process.
Carrying out frequent feedback is
important, but these would be of no good use if the employees view it as just
another formal exercise. I remember one of my friends working in a customer
service organization getting excited every time he was told that he needs to
meet the human resource manager for a feedback session. Well, it's not as if he
liked letting the organization know his point of view, but these feedback sessions
for him were a welcome break from his tiring schedule. This is exactly why most
of the feedback sessions don't yield anything substantial. For an organization
to have an effective communication system, it is important that feedback is
taken regularly and sincerely. This will encourage employees to talk to their
superiors in a positive and transparent way.
Last but not the least, most of
the researchers are of the view that body language plays an important role in
having an effective oral communication process. While having a face-to-face
interaction, you have to remember that the listener will pay as much attention
to your words as your body language. So, it is important that your body
language communicates effectively what you are emphasizing on. Slouching and
fidgeting are some things that you should avoid as these are signs of
disengagement.
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