In starting a Business, one has to put into consideration the 3 Graphics of Business:
1) Psychographics: How people think. Their reception to your product or service and how it would affect your business.
2) Demographics: Your Intended market. This is usually classified by age, gender, income level and ethnicity.
3) Geographics: Your intended market geographical location.
Putting all this into consideration before starting a business is to ensure that one does not go into business and after a while frizzle out. In some cases, the help of Business Planning agencies are used for correct computation of data.
All the very best in starting your Business.
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