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Monday 12 January 2015

WHEN AN ENTREPRENEUR GETS IT RIGHT



Entrepreneurs are driven from a deep feeling within to do what they love. Their minds are consumed with creativity; adventure and the desire to see what they envision come to life.
They think past boundaries, turn fear into faith, generate original ideas, explore unexplored options and think rationally through obstacles. Because entrepreneurs love what they do, they experience gains such as personal satisfaction, financial abundance, security and self-fulfillment. It is these rewards that affect their home life and personality drastically in positive ways.

The importance of entrepreneurship is that its operation is targeted at providing human needs and a successful attempt becomes an enterprise due to much appreciation of the value it creates in the society. In starting up a business that will last, an entrepreneur uses challenges faced in the society as a factor to his business creation and provides solution to those challenges. Entrepreneurs have different motivating factors surrounding their vision and motives and acknowledging a need is a usual testimony of a successful one. While others are just in the business due to their observation of a successful entrepreneur and desire to make a living for themselves, therefore venturing into a business without passion to solve a problem in their given environment but to meet to their own need and desires. The fear of starting a business is a factor that one needs to consider critically to understand how entrepreneurs break even from a conceived idea or vision into an enterprise.

The rise of organizations and businesses in the world has raised questions in our minds on their functionality, purpose of existence and relevance to the economy. With an estimate of over 500 million registered and recognized companies in the world, one question we should consider is the value they create and their impact in worlds and nation economy. Value in business operation is essential to man bringing satisfaction to their needs and demands; it is also relevant to nation building because it reduces responsibilities and burdens from nation leaders and helping promote development in every given environment. The operation of a business should focus on improving a way of life and any entrepreneurs who operate in this line of thought has success and wealth as a reward, because in the business world, the value you create attracts the people and they generate your wealth through brand loyalty and referrals.

Nigeria and the world today is blessed to have entrepreneurs who has transformed lives through their positive thoughts and vision. Their business operation has contributed to the socio and economical growth in the society and nation at large. Successful stories from top business mogul like Alhaji Alinko Dangote, Femi Otedola, Mike Adenuga has shown that Nigerians can establish a vision that will compete with the world brands of today, and in that hall of fame we recognize another great and effective entrepreneur: Dr Lanre Shonekan the GMD of Lashone links group of companies. Who through his various subsidiaries in business has given much value to life both in Nigeria, Africa and the rest of the world.  A group of companies which comprises of 7 subsidiaries has become a household name due to the value it gives to the society. The Lashone Links Real Estate and Property Limited provides shelter for every man through affordable housing schemes. Their housing estate covers across different region and sectors in Nigeria, enabling subscribers to purchase affordable homes without stress at a comfortable payment plan that fits their financial schedule. This business solution was created due to the deficit in the Nigerian housing sector which has showed governments inability to provide housing for its citizens, which is indeed value creation and a true definition of an entrepreneur that has been called to serve.

The tale of every successful entrepreneur begins with a heart of service and bringing solutions to challenges at any given time. Dr lanre Shonekan has started a journey in that path, with just 4 years in business has recorded huge success and created a brand that is acknowledged as a solution to housing deficiency and shelter for all. Lashone links group has embarked on a journey that is targeted at meeting humans need and has charted a cause that clearly expresses the responsibility of every human as a solution to the needs of their environment and this act requires support and emulation in making our nation and world a better place. 

Every entrepreneur has an idea but few get it right.










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